Culture is a result of human interaction, and in all our cultural projects we create opportunities for people to meet and make connections with others and the world around them. Whether getting married or climbing a viewing tower, taking in an exhibition or strolling along a promenade, we aim to provide high-quality and innovative architecture which enhances such experiences. In addition, we see our cultural projects as an opportunity to create a dialogue with the public about the meaning and value of architecture and the importance of new materials and building techniques, often using cultural projects for research and innovation: a kind of ‘useful art’ that is beautiful, bold and utilitarian.